The Message Behind 'It Rarely Stops'
This ad from The National Domestic Violence Hotline appeals to the viewer's emotions in a unique way by evoking a strong emotional response. The one-minute ad features background music and no dialogue. It shows a woman crying, with her face becoming increasingly bruised and bloody. The emotions in her eyes tell a powerful story without the need for words. This is an example of anecdotal evidence, as viewers have to infer the situation and the message being conveyed. The ad's credibility comes from our societal understanding that domestic violence is unacceptable. The majority of the audience sees the woman as the victim, making her a credible speaker. The ad employs various symbols, messages, and imagery, which aligns with the Dramatism Symbolism Theory. The woman in the ad is the agent, as her genuine display of sadness effectively conveys the message without speaking. The hidden message here is that the abuse never stops; she continues to wipe away the blood, but it keeps com...