Kamala Harris for President

 Kamala Harris Campaign

Any presidential campaign is a good example of rhetoric. However, I believe Vice President Kamala Harris' campaign is using very compelling persuasive techniques and has a very powerful rhetorical message. When thinking about artistic proofs of rhetoric starting with logos, Kamala Harris uses the argument that most Americans can stand behind: 'freedom.' The biggest tool used for Kamala's campaign is ethos. Her running mate is Donald Trump, and being convicted of multiple different felonies, Harris is the ethical and credible choice.

In this campaign video, the message is that voting for Harris for the 2024 Presidential election is a vote for freedom, and she is the option that chooses freedom, not chaos. This message is also persuasive to a certain community by using 'Freedom' by Beyoncé. Beyoncé is very loved and popular with the younger generation and Black supporters.

There are a few clear statements that show what Kamala Harris supports. The freedom of women's bodies, gun safety, and making healthcare accessible to all Americans. This campaign video tries to play on our emotions with the b-roll being used of Americans of all races, ages, and genders by showing she is speaking to all Americans. When thinking about the last artistic rhetoric tool
, pathos, you see how the message intends to pull at Americans' emotions, asking them to act and vote for Kamala for president. This also pulls on the emotions of all Americans disappointed or upset about the current Republican elect. This is a call to all the people wanting to stop Trump for re-election and this can be emotional for some voters.

The rhetorical triangle is clear and simple: Vote Kamala Harris for President if you are for freedom, and do not want chaos and Trump in office. The speaker is Kamala Harris for the Democratic party and the audience is all Americans who plan to vote for the 2024 presidential election.